Resting Bitch Face - The Brand

Resting Bitch Face - The Brand ... it isn't just an attitude - it's a legacy. 

We've hijacked a phrase that was meant to shame and transformed it into a badge of honor for the audaciously authentic.

Here's the truth: "resting bitch face" has nothing to do with your actual face and everything to do with your refusal to perform for anyone else's comfort. It's the quiet confidence of those who think independently, feel deeply, and respond honestly to the world—without asking permission first.

We champion the defiant spirits, the question-askers, the boundary-setters, and the authenticity advocates who understand that being labeled "difficult" often just means you're doing something right. Whether you're a seasoned rebel or a fresh-faced revolutionary, whether you're challenging ageism or redefining what it means to wear your personality on your sleeve—literally—we've got something for you.

RBF Gallery   A marketplace of curated original art being made exclusively to RBF Gallery in Limited Editions through print-on-demand.

RBF Boomer   For the 55+ Woman who has zero time for BS, but rather chooses to have the audacity to live authentically.  Life gets stronger and more interesting with age, wisdom, and the beautiful freedom that comes from caring less about other people's opinions.  Too much for some ... and just right for themselves.

RBF Emporium   Lets you live your authentic self through personality-driven lifestyle products—from streetwear that reflects who you actually are to everyday essentials like mugs, puzzles, and decorative accessories that celebrate your personal discovery journey. Because authenticity shouldn't stop at your wardrobe.

VISION Boards    Call it what you want ... we use them as inspiration for manifesting and curating the life you envision for yourself.  Shoppable vision boards for every inner vibe. Home. Style. Travel. Books. Boldness.

We're not here to make everyone comfortable. We're here to make the uncomfortable people feel less alone.

Join the movement. Embrace your inner RBF. Live authentically, think independently, and never apologize for taking up space in the world exactly as you are.

Because the world needs more people brave enough to be real.

Connect with fellow authenticity advocates as we navigate the path of independent thinking together. Whether you're exploring personal discovery through our personality-driven products, finding inspiration in our visual storytelling, or simply seeking a community that celebrates the courage to be real—you're not walking this journey alone. Join our collective of unapologetic individuals who understand that authentic living is both a personal practice and a shared experience.

Explore fresh perspectives on what it means to live without compromise through our evolving collection of experiences, products, and insights. From personality-driven lifestyle essentials that reflect your true self to visual narratives that challenge conventional thinking, we're constantly uncovering new pathways to authentic expression. Whether you're just beginning your journey of independent thinking or you're a seasoned practitioner of unapologetic living, there's always another layer of authenticity waiting to be discovered.

Immerse yourself in a movement that celebrates the courage to question, challenge, and think beyond conventional boundaries. Our brand cultivates a culture where independent thought isn't just welcomed—it's essential. Through our interconnected platforms, you'll encounter diverse perspectives, authentic voices, and unapologetic approaches to living that demonstrate the power and beauty of thinking for yourself. This isn't about conforming to another trend; it's about joining a culture that values the audacity to be genuinely, fearlessly you.

Embrace the freedom that comes with dropping the performance for others and starting the show for yourself. When you stop seeking external validation and start honoring your authentic responses to the world, life becomes richer, bolder, and infinitely more satisfying. Our brand ecosystem provides the tools, inspiration, and community support to help you shed the exhausting habit of people-pleasing and step into the exhilarating experience of living as your truest self. Because your fullest potential isn't about being perfect—it's about being real.